An Encore Presentation from the 2018 AAM Summit

Online Reputation for Accounting Firms: the Good, the Bad and the Ugly

Think your website is the only digital resource your clients look at? Think again. Inavero’s 2018 study on accounting buyer behavior finds that online ratings and reviews are tied to your website as prospective buyers’ most valued online resource when vetting your firm. If that makes you cringe, you’re not alone.

For accounting marketers, online reputation is a scary unpredictable component of your brand. But it doesn’t have to be.  Join this lively discussion that will challenge you to Think Fresh! about your buyers and what they care about.