This medical staffing agency had been seeking feedback from its talent, both candidates and contractors, with little success. After working with ClearlyRated, they secured the group’s attention, collecting valuable feedback and testimonials that have boosted internal morale, external marketing efforts, and helped to convince new “travelers” (traveling healthcare professionals) to work with Uniti Med. This collaboration with ClearlyRated allowed them to quickly transform their talent experience.
Challenge
Prior to working with ClearlyRated, Uniti Med had no process to confidently gather its healthcare professionals’ feelings about the company and its services. In other words, leaders couldn’t accurately measure their talent experience (TX) or confidently understand how to improve it. Tracking down feedback from travelers had proven especially challenging.
“Before working with ClearlyRated, we tried other third-party survey platforms but our response rate with them was so low that we didn’t even qualify to see the results. We still couldn’t answer whether they thought we were doing a good job at placing them, responding to them when they needed answers, or helping them if they had a problem.” Chris Sund, President and COO of Uniti Med
Chris and his Uniti Med leadership team wanted a reliable way to connect with their talent pool so they could achieve the following goals:
- Better understand and improve their TX
- Increase retention rates
- Get feedback from travelers, a difficult audience to connect with
- Create more raving fans and also identify who the current raving fans were
- Receive valuable feedback from travelers to give to their recruiters
Solution
Uniti Med chose to work with ClearlyRated thanks to our positive industry reputation and the fact that our platform makes surveying quick, simple, and reliable while also displaying ratings on search engine results pages.
“We knew that many national companies like us already trust ClearlyRated and received great results while using the platform. We saw them as the clear choice on receiving feedback and public testimonials from our travelers.”
Chris Sund, President and COO of Uniti Med
ClearlyRated’s solution included platform training, survey execution, post-survey guidance, as well as ongoing support and program maintenance.
Outcomes
ClearlyRated’s solution generated a 33.8% response rate from talent, well above the industry average. For the first time, Uniti Med leaders got actionable feedback from talent on their service, priorities, processes, and ways to improve the overall experience. With these new insights in hand, Uniti Med achieved all of the following during their first year using ClearlyRated:
- Generated a reliable channel to connect with talent and uncover opportunities to improve
- Fostered high internal buy-in and uplifted morale by sharing real-time shout outs with recruiters and their managers – this allowed the recruiters to receive unsolicited feedback and created positive interactions between travelers and the recruiters
- Identified a list of referral prospects
- Gathered fresh testimonials from talent surveys to populate their homepage
- Earned the #2 spot on BluePipes’ top 20 list of The Best Travel Nursing Companies 2023, a list they’d never been included on prior to 2023
- Secured a Net Promoter Score® of 86.6%
- Received an average rating of 4.8 out of 5 stars from Talent on ClearlyRated
- Earned a Best of Staffing® Talent 2023 Award
“We proudly display our awards on our website, our email signatures, and our marketing material. This is a huge achievement, and we want everyone to see our results and how we rated when compared to other companies in our space.”
Beth Harner, Director of Marketing at Uniti Med