Maximizing Testimonials
with ClearlyRated
Testimonials are a powerful way to get the word out about how great the experience at your firm is without "tooting your own horn." In fact, your most credible sales person is someone who doesn't work for you. Buyers of HR services report that, next to a referral from a friend or colleague, client testimonials are their most trusted source of information about a service provider.
How to assemble client testimonials
Client testimonials act as great proof points in your marketing and sales materials. Start by downloading a list of your testimonials within your ClearlyRated dashboard.
- Log in to your ClearlyRated dashboard, and select the specific survey from which you would like to assemble testimonials. Access that survey by clicking on the survey name.
Testimonials that Close Business
The most effective testimonials should build on the value proposition your firm already claims to offer and contain enough detail to be authentic and compelling.
Testimonials in Marketing Materials
Having a strategy in place to collect testimonials is only half the battle. Going one step further and finding a way to utilize them in your marketing efforts is where the value lies. As social proof is becoming increasingly more important to buyers as they go through the vetting process, what better way to showcase the client experience your firm provides than to have testimonials represented throughout your marketing materials. Some suggested channels to share this information are:
- On your website - include testimonials on the front page of your website.
- On your social media handles - create social media graphics with client testimonials to share to your LinkedIn, Twitter, or Facebook pages.
- Within your proposals/print collateral - include a "what our clients say about us" page to showcase client testimonials. Insider Tip: testimonials that are most closely aligned with the specific audience you’re speaking to are most powerful.
Interested in more information about how to use testimonials? Download our guide on 'how to use testimonials' >>
Did you know...
- Nearly 1/2 of buyers of HR services believe client testimonials offer credible proof of your firm's industry expertise.
- 54% of HR services buyers perceive client testimonials to be a good source of information about the quality of a potential service provider.
- More than 8 in 10 clients are willing to share a testimonial. But, just 1 in 4 have been asked to do so.
*Data derived from ClearlyRated's annual industry benchmark study.