How to Get a Higher
Response Rate


Sample Scripts & Troubleshooting for Survey Non-Responders


It is completely acceptable (and encouraged) to follow up with contacts who have not responded to your survey (click here to learn how to download your non-response list). We suggest using the following script as a guideline. Remember, you want to encourage participation, emphasizing the importance of their feedback and continue to build the relationship with a call. However, we want to give them the opportunity to respond, without becoming an annoyance.

Below, watch a quick video to learn how to resend unique survey links to your recipients:

Use the following scripts to in your efforts to increase the number of survey responses. Call those that haven't responded and even follow up with an personalized email with the survey link for their convenience:



“Hello [survey recipient's first name], this is [your first name] with [firm name]. We recently launched our latest satisfaction survey and I wanted to make sure you had the opportunity to provide feedback. Did you receive an email last week with a link to a [insert #] question survey?”



1. “I never received the email.”

Your Response: “I’m sorry to hear that. I’d love to have you weigh in with your thoughts. Can I resend the link to you?”

[Send link from non-response list downloaded from your ClearlyRated dashboard.]

2. “I saw that email, but haven’t had a chance to respond yet.”

Your Response: “I know there are a lot of things on your plate, but this will really help us identify how to improve our process and the way we serve you. It’s just [insert #] questions, so it will only take you a minute or two. I can resend the link to you if that makes it easier.”

[Send link from non-response list downloaded from your Clearlyrated dashboard.]

3. “I don’t have time to take the survey. I’ll let you know if I need you to do anything differently.”

Your Response: “I understand. We kept the survey to [insert #] questions to help combat that, but I don’t want it to be a burden either. If you get a second to respond, I’d really appreciate it, but don’t feel pressured to if you don’t have the time.”

No further action required.


Hi [First Name],

[Include a short personal note here]

You may have seen that we sent out a survey recently through our survey partner, ClearlyRated, looking for your feedback. We’re committed to providing you with a high level of service and would love to hear more about what’s going well and where improvements could be made.

Our survey closes [input close date] at 5pm PST and you can access your personal survey link [copy unique link here].

This is an opportunity for us to grow and learn and your feedback is invaluable as we plan next steps.

Please don’t hesitate to reach out with any questions you may have.

Thanks again,

[Email Signature Name]
[Email Signature Title]